Three ways to tell the same story.
The content is the same in all three: why it matters, how a mile becomes support for a child, the 21 children per car, and the three ways to take part. Only the style and the order change. None of them uses photos of children: we tell the story with facts and with respect.
Calm and dignified
Forest green, warm sun and a classic serif. Quiet and trustworthy, like a long-standing foundation. Opens with the mission, then the facts.
Open option A → Option BDocumentary
Black, white and a single warm accent, like a serious newspaper. Opens with the scale and puts the facts about child poverty first. Strong for investors and the press.
Open option B → Option CWarm and hopeful
Soft colours, rounded type and simple drawn icons for school, food, health and home. Speaks first to families and to the heart.
Open option C →The other pages (How it works, Programmes, For organisations, Ask for help, Governance) will take the style of the option you choose.