Every mile with a passenger, a child's future.
Every paid mile an ETIOCA taxi drives, counting the income from all its services, will add to a children's reserve. From it, the ETIOCA Foundation will support twenty-one children for every car on the road, every month, until they turn 18.
children a month: the plan once all 27,000 ETIOCA cars of 2028 are on the road, 21 children for every car.
A fair start should not depend on where a child is born.
Child poverty is not only far away. It is in the classrooms of the cities where our cars will work, and it is deepest where a child cannot count on a meal, a doctor or a school.
About ten children in every class of thirty: 4.5 million children, 31%, lived in relative poverty after housing costs in 2023/24.
DWP, Households Below Average Income19.5 million children, 24.2%, were at risk of poverty or social exclusion in 2024.
Eurostat66% of children lived in multidimensional poverty, missing at least one basic need such as food, health care or education.
UNICEF Sierra LeoneAbout 280,000 pupils leave school every year, most of them in middle school.
Ministry of National Education, 2025We will never use a child's suffering to ask for attention. The children we support keep their dignity and their privacy: no photos without consent, no names, no stories told for effect.
Not a donation box. A rule built into every car.
The mile
Every paid mile (or kilometre in Europe) driven with a passenger is counted by the car.
The income
Fare, roof and in-cab screens, mini-bar, coffee, on-board shop and wallet: all of it counts.
The reserve
A share for every mile goes into a children's reserve, planned at the government-guaranteed Gibraltar Savings Bank.
The Foundation
Each month the Foundation pays out from the reserve, only for children, through trusted local partners.
The child
School, food and health care: one child at home, ten in Sierra Leone and ten in Morocco for every car, until 18.
The more we drive, the more children.
children a month in the UK with 12,000 cars, first half of 2028
children a month in Europe with 15,000 cars, from Q4 2028
children for every car: 1 at home, 10 in Sierra Leone, 10 in Morocco
Three ways in.
Monthly places at home are only for registered, verified ETIOCA customers who ride with us regularly. Organisations and anyone asking for help can register now, for review when the Foundation opens.
Register today
Join the list now, download the app as soon as it launches and ride with us regularly.
Register → Anyone, any countryAsk for help
Write to us about a child in need, for review by the Foundation's committee.
Send a request → Children's organisationsBecome a partner
We want to work with every organisation that helps children well.
Register →What are you waiting for? Register today. The app is coming soon.
Our cars are coming. Only registered, verified ETIOCA customers who ride with us regularly will be able to apply for a place for their child in the monthly children support programme, and support is planned to continue until the child turns 18. The earlier you register, the earlier your place in the queue.
- Join the family list today below, so your place in the queue starts now.
- Download the ETIOCA app as soon as it launches, and verify your account.
- Ride with ETIOCA regularly: regular customers are the ones who can apply.
- Share ETIOCA with family, friends, colleagues, and at your school's parents' meetings.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
The ETIOCA Children Initiative is a planned programme. Its places will be open only to registered, verified customers who ride with ETIOCA regularly. Registration gives priority to apply when the programme opens in your area; it is not a prize, draw or guarantee of support. Eligibility, selection, safeguarding and duration will be set out in the programme rules before launch.